“In the business world, everyone is paid in two coins: cash and experience. Take the experience first; the cash will come later” ~Harold S. Geneen
Welcome to 2020: the year of Covid-19.
In other words, anything but business as usual. Many portrait studios across the country have closed, many more have had to operate under strict health protocols… when they were allowed to be open at all. Yeah, for far too many photographers, this has been a rough year.
However, businesses still need portraits because, let’s face it, their single biggest asset is the human element with whom their clients engage.
Being able to create those portraits outside the studio, in virtually any environment, is particularly important during a global pandemic. Still taking every precaution possible, being able to set up lighting and use business surroundings as a backdrop gives versatile photographers the ability to service their clients wherever they may be. It’s something I’ve personally offered my clients for years and those years of training helped secure my newest accreditation with the Professional Photographers of Canada: environmental business portrait.
For those interested, here are the official details:
For Immediate Release 2020/10/22
The Professional Photographers of Canada is pleased to announce that Jay Terry MPA has just earned an accreditation in Environmental Business Portrait at our Accreditation judging in Edmonton/Online.
Accreditation is the first elevation above the general membership level, and is achieved by submitting samples of the applicant’s photography to a PPOC Board of Review for Accreditation. Accreditation demonstrates that the photographer is capable of delivering above average quality photography in a chosen category.
In assessing Accreditation Submissions, the judges will consider the following criteria: Impact, Creativity, Style, Composition, Presentation, Color Balance, Centre of Interest, Lighting, Subject Matter, Image file quality, Technique and Story Telling. Along with other service and print merits, a minimum of one Accreditation is required to qualify for a Craftsman of Photographic Arts and two accreditations are needed for a Master of Photographic Arts.
For more information, please contact:
Tracy Grabowski, MPA,SPA
PPOC Executive Director
T: (888) 643-PPOC (7762)
You can also see more examples of my environmental business portraits (along with studio work) here.